Donna Thomas

Principal Data Scientist

M.S. Applied Statistics, Carnegie Mellon University

15+ years experience

Credentials

Donna Thomas is a Principal Data Scientist at Veridian Insights, where he leverages over 15 years of expertise in transforming complex data into actionable marketing strategies. He holds an M.S. in Applied Statistics from Carnegie Mellon University, which underpins his rigorous approach to data science. Donna's primary focus is on developing sophisticated predictive models for customer lifetime value (CLV) and optimizing multichannel attribution to maximize marketing efficiency. Before joining Veridian Insights, he spearheaded the analytics division at Stratagem Solutions, where his innovative work on a proprietary attribution algorithm consistently delivered an average 22% increase in marketing ROI for their diverse client portfolio. Donna's professional philosophy centers on demystifying data for business leaders, empowering them to make informed, data-driven decisions. Readers can expect his articles to provide practical frameworks, cutting-edge methodologies, and real-world case studies that illuminate the path to measurable marketing success

Articles by Donna Thomas

Marketing Analytics

Your Gut Isn’t Data: HubSpot Proves It

There’s an astonishing amount of misinformation swirling around how businesses approach marketing, often obscuring the true power of emphasizing data-driven decision-making and actionable takeaways. Many…

Donna Thomas · · 9 min read