Elara Vargas

Principal Data Scientist, Marketing Analytics

M.S., Data Science, Carnegie Mellon University

14+ years experience

Credentials

Elara Vargas is a Principal Data Scientist specializing in Marketing Analytics at Stratagem Insights, a leading consultancy in data-driven business intelligence. With over 14 years of experience, Elara is a recognized authority in leveraging advanced statistical methods and machine learning to unlock actionable insights from complex marketing data. Her career began after earning her Master of Science in Data Science from Carnegie Mellon University, where her thesis focused on probabilistic modeling for consumer behavior. Before joining Stratagem Insights, Elara spearheaded the analytics division at Apex Digital Solutions, developing a groundbreaking multi-touch attribution model that consistently delivered significant ROI improvements for their diverse client portfolio. Her professional philosophy centers on transforming raw data into strategic narratives that empower businesses to make informed decisions and foster sustainable growth. Readers can expect her articles to demystify complex analytical concepts, offer practical frameworks for implementation, and provide forward-thinking perspectives on the evolving landscape of marketing measurement and optimization

Articles by Elara Vargas

Marketing Analytics

Agent-Driven Sales Attribution in 2026

Key Takeaways Implement a robust CRM integration with your ad platforms to accurately track agent-initiated purchases back to their original marketing touchpoints. Prioritize multi-touch attribution…

Elara Vargas · · 8 min read