Donna Evans

Digital Marketing Strategist

MBA, Digital Marketing; Google Ads Certified; Meta Blueprint Certified

14+ years experience

Donna Evans is a distinguished Digital Marketing Strategist with over 14 years of experience, specializing in performance marketing and conversion rate optimization (CRO). He holds an MBA in Digital Marketing from the University of California, Berkeley. As the former Head of Growth at Zenith Digital Solutions and a sought-after consultant for Fortune 500 companies like GlobalConnect Inc., Donna has consistently driven measurable results and scaled digital operations. His professional philosophy centers on the belief that effective digital marketing is a blend of scientific analysis and creative storytelling, always prioritizing the user journey. He is a strong advocate for ethical data practices and sustainable growth strategies. Readers can expect his articles to offer actionable insights, cutting-edge strategies, and in-depth analyses of current digital marketing trends, all grounded in real-world application and quantifiable success. Donna is also the author of the influential industry whitepaper, "The Future of Intent-Based Advertising."

Articles by Donna Evans

Digital Marketing

DV360: Stop 42% Ad Fraud in 2026

Did you know that programmatic advertising spend is projected to exceed $150 billion globally by 2026, a staggering figure that underscores the dominance of automated…

Donna Evans · · 9 min read
Digital Marketing

B2B SaaS Marketing: 35% CPL Drop in 2025

Understanding the intricate dance between consumer behavior, technological advancements, and competitive pressures is paramount for any marketing professional aiming for sustained growth. My team and…

Donna Evans · · 8 min read